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Runners powered by their favorite sound track but still able to hear the traffic around, biker hearing both GPS navigation and cars approaching from behind, office worker enjoying music still maintaining communication with colleagues, mom listening to her podcast but won’t miss a single sound bit of her baby in the cradle, vision impaired going around the town hearing both GPS and surroundings… is that a beautiful world? Better yet, there is nothing in their ears.
As a technology for decades deployed by military and special force to communicate and stay situational aware, a phenomenon taken advantaged by Beethoven to compose hundreds of years ago, supposedly bone conduction would do it, right? Many companies before us believed so and so did we.
But the reality couldn’t be more different. When Bluez was released 2012, it was acclaimed by the critics as the first wireless bone conduction headphones in the world, however consumer’s feedback was cold at best. While people endorsed our vision, they also meticulously pointed out many draw backs. We realized that we need to advance the technology itself to perfect the user experience, otherwise we would join the long list of victims who have failed in harnessing bone conduction technology in consumer electronics including some all mighty fortune 500s.
Ever since, we became the reluctant trail blazer of bone conduction technology. We focus on fundamental user experience and bone conduction technology in each generation of our products instead of fill up spec sheet with fancy technology terminologies. We persist over years and generations of products and develop AfterShokz bone conduction technology. While the progress is painstaking accumulation of many baby steps, our fans would quickly applaud us for the improvement.
While we keep on fighting day and night, each generation of our product is getting better, and Titanium and Air are broadly loved by consumers worldwide. We still believe there is much to be done and bone conduction can sound as good as any normal headphones if not better. Let's Be Open.